Village Capital's Adedana Ashebir on landing a job through Facebook, improving the participation of women in tech, and supporting African entrepreneurs.

Welcome to another episode of Equity Merchants. Our guest this week is Adedana Ashebir, the Regional Director for Africa and the Middle East at Village Capital.
Adedana’s career has taken some interesting turns, from working as a freelance journalist to helping entrepreneurs build great businesses, and she shared all that on the podcast.
Please, share and subscribe to the podcast.

Show notes

1:39 - Thoughts on 2021 as an investor
2:40 - How she moved from the media to working with startups.
9:50 - How African founders can build for a global market.
15:49 - How Village Capital chooses startups to invest in
19:12 - How founders can use storytelling to their advantage
21:32 - Her motivation for working with entrepreneurs
28:06 - Sectors that she’s excited about
32:13 - How to get more women into tech
36:26 - How the government can help prepare youths for the future of work