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Nigerians spend more than half of their earnings on food. In recent years, a slew of startups have sprung up looking to ease the process of purchasing food for Nigerians.
One of this startups is Pricepally founded in 2019 by Luther Lawoyin, Deepak Bansal, Jummai Abalaka, and Mosunmola Lawoyin.
In this conversation, Luther who is on his fourth startup and serves as the startup's CEO shares why he chose entrepreneurship over salaried employment, the challenges of building a successful grocery delivery platform, and the importance of a strong co-founder relationship.
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