How important is it for a startup founder to understand marketing? Extremely important, according to Princewill Akuma, a B2B Digital Marketer.
On this episode of the podcast, we discuss his career journey, including moving from being a DJ to becoming a digital marketer. He also talks about some of the steps he took during the process as well as lessons for startup founders looking to boost their marketing efforts.
Nigerians spend more than half of their earnings on food. In recent years, a slew of startups have sprung up looking to ease the...
Understanding your market and executing a well-planned strategy can be the difference between startup success and failure. At June's edition of Pitch Friday, Temitayo...
Today on Equity Merchants, our guest is Eunice Ajim, the Founding Partner of Ajim Capital. Before starting Ajim Capital, Eunice was the founder of...