"You cannot have great marketing if the founder doesn't understand marketing." — Princewill Akuma, B2B Digital Marketer

October 08, 2024 00:48:38
"You cannot have great marketing if the founder doesn't understand marketing." — Princewill Akuma, B2B Digital Marketer
Equity Merchants
"You cannot have great marketing if the founder doesn't understand marketing." — Princewill Akuma, B2B Digital Marketer

Oct 08 2024 | 00:48:38

/

Hosted By

Chimgozirim Nwokoma

Show Notes

How important is it for a startup founder to understand marketing? Extremely important, according to Princewill Akuma, a B2B Digital Marketer. 

On this episode of the podcast, we discuss his career journey, including moving from being a DJ to becoming a digital marketer. He also talks about some of the steps he took during the process as well as lessons for startup founders looking to boost their marketing efforts. 

Other Episodes

Episode

May 16, 2023 00:33:54
Episode Cover

How startup founders can make venture capital work for them — Ikpeme Neto, Founder and CEO, WellaHealth.

Dr Ikpeme Neto founded WellaHealth in 2014. The startup helps Africans get affordable healthcare coverage for illnesses like malaria. Since its inception, the startup...

Listen

Episode

February 23, 2023 00:07:34
Episode Cover

How to know if your startup is VC backable

Although there's a global slowdown in venture capital activity, interest in African startups continues to grow. However, not all startups are a fit for...

Listen

Episode

April 05, 2023 00:41:14
Episode Cover

Expert Dojo's Ajani Windsor-Areago on how investors in Africa think about exits and the importance of storytelling in the fundraising process.

Many startups fail to reach the Series A round and Expert Dojo, a venture capita firm based in helps its founders with growth strategies...

Listen