"Your customers only care about what your product does for them" — Feyi Olubodun, CEO and Managing Partner, Open Squares Africa

August 25, 2024 00:48:16
"Your customers only care about what your product does for them" — Feyi Olubodun, CEO and Managing Partner, Open Squares Africa
Equity Merchants
"Your customers only care about what your product does for them" — Feyi Olubodun, CEO and Managing Partner, Open Squares Africa

Aug 25 2024 | 00:48:16

/

Hosted By

Chimgozirim Nwokoma

Show Notes

Our guest on the podcast today is Feyi Olubodun, CEO and Managing Partner of Open Squares Africa.

Feyi is a seasoned marketing executive, speaker, and author of The Villager: How Africans Consume Brands.

Before starting Open Squares Africa, he was the CEO of Insight Publicis, a leading marketing agency in Africa, where he oversaw campaigns across banking, FMCG, telecommunications, and entertainment.

On the podcast, Feyi argues that the African consumer is different from the European or American consumer and insists that successful businesses must recognise that.

Using a blend of data and field experiences, he shares some things that influences how the average African uses brands.


REGISTER FOR PITCH FRIDAY: https://bit.ly/feyireg
SUBSCRIBE TO EQUITY MERCHANTS: https://bit.ly/EQFO
August-Pitch-Friday-1.jpg

Other Episodes

Episode

August 03, 2022 00:31:02
Episode Cover

Aruwa Capital Management's Adesuwa Okunbo Rhodes on the need to invest in female founders, experience raising funds as a woman, when startups are ready for VC investment, and Aruwa Capital's value to startups.

Welcome to another episode of Equity Merchants. Our guest today is Adesuwa Okunbo Rhodes. Adesuwa is the Managing Partner and Founder of Aruwa Capital...

Listen

Episode

July 11, 2024 01:34:30
Episode Cover

My printing business stayed alive because of COVID-19 - Temitope Ekundayo, Co-founder, GetEquity

Understanding your market and executing a well-planned strategy can be the difference between startup success and failure. At June's edition of Pitch Friday, Temitayo...

Listen

Episode

September 22, 2024 00:32:19
Episode Cover

Avoid these common startup mistakes

In this episode of the podcast, we dive into the world of entrepreneurship with Tamara Posibi, Chief Consultant at Irtus Business. Tamara has worked...

Listen